Salt Agency is a creative marketing agency delivering strategy-led social media, brand direction, and growth campaigns for hospitality and lifestyle brands across Spain and internationally.
We combine creative execution with commercial thinking, ensuring your marketing performs as well as it looks.
Social media without strategy is noise.
We build structured, data-led social media strategies designed to grow visibility, strengthen brand positioning, and drive measurable results. From content systems to community management, every move is intentional, aligned with your commercial goals, not just engagement metrics.
We don’t just manage accounts.
We manage growth.
Strong creativity captures attention. Strategic creative converts it.
We develop campaign concepts and content production systems that elevate brand perception and maintain visual consistency across every platform. From shoot direction to short-form video strategy, we ensure your content works as a cohesive brand asset, not just isolated posts.
Creative that performs as well as it looks.
Influence should be engineered, not improvised.
We identify, negotiate and manage strategic influencer and brand partnerships that align with positioning and audience intent. Every collaboration is structured around visibility, credibility and measurable impact, not vanity metrics.
Partnerships that move the board.
Organic builds presence. Paid accelerates it.
Our growth campaigns combine creative testing, audience targeting and conversion tracking to maximise return on investment. From Meta Ads to launch campaigns and retargeting strategy, we scale brands with precision, optimising every move for performance.
Data is the board.
Performance is the objective.
Positioning is everything.
We work with founders and leadership teams to refine brand strategy, define market positioning and build scalable marketing systems. From launch strategy to customer journey optimisation, we ensure every channel works together, strategically, commercially and consistently.
Because marketing should drive revenue, not just recognition.
“Since bringing Salt Agency on board, Wi-Ki-Woo has evolved from a venue into a fully aligned brand. What sets them apart is their ability to think beyond social media, they understand positioning, partnerships, visuals, and long-term brand direction.
Chloe & Marisa don’t just manage our socials; they take real ownership of how the brand shows up online and in person”
“Since working alongside Salt Agency, our relationship has strengthened as have our social media channels and interaction. We have been very happy with the service provided and communication has always been key. We look to grow together in the future and happy to have the Salt team on our journey representing our businesses”
“Salt have been a great addition to our team at Itaca. From managing multiple promoters to keeping our messaging consistent across events, they’ve brought clarity and direction to a fast-paced environment. Nora is incredibly reliable and proactive, always thinking one step ahead”
“Working with Salt has completely elevated how we present Chi Kee Wun to the world and we’ve noticed it in our raise of bookings. From the visuals to the tone, everything feels intentional, refined, and aligned with the experience we offer in the restaurant.
Marisa and the team understand the importance of detail, not just in content, but in brand storytelling”
“Marisa has been with us for 5 years now, since opening Salt we have seen a new level of clarity and creativity to Kasbah. Nora understands the brand, the setting, and the atmosphere we want to create, and translates that perfectly into content.Everything feels elevated, from the visuals to the messaging, and the process is always smooth and well-managed”
“Since working with Salt for the past year, Relish has found a much stronger identity online. Marisa has been instrumental in shaping a clean, consistent look and feel that reflects who we are as a brand”
If you're a hospitality, events or lifestyle brand looking for a long-term strategic marketing partner, let’s talk.
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