Eat Me Ibiza arrived with a bold concept and big ideas. Designed as a playful, high-energy food and drink experience on the San Antonio promenade, the brand was built to stand out visually, socially, and culturally. Working as part of Kit & Kaboodle, Marisa was massively involved in helping take that concept and turn it into a fully realized brand, one that didn’t just look good but demanded attention.
From the very beginning, the focus was clear:
Create a brand that people would recognise instantly, and want to be part of.
We led the creative direction across every touchpoint, shaping how Eat Me Ibiza looked, felt and showed up both in venues and online.
This included:
• campaign-led photoshoots and content production
• menu design and food packaging
• visual identity and brand storytelling
• social-first content designed to travel
Every detail was considered, from how the food was presented to how the brand lived on social media.
Eat Me Ibiza wasn’t designed to blend in.
It was designed to be talked about.
Through bold visuals, playful messaging and high-impact content, the brand quickly became one of the most recognisable new openings on the island.
From day one, the focus was on creating moments that people wanted to capture, share and come back to.
The brand didn’t just launch, it blew up.
Eat Me Ibiza quickly became the talk of the town, attracting attention both online and on the ground.
The combination of strong creative direction and consistent content meant the venue built a powerful digital presence fast, turning visibility into real footfall.
People weren’t just discovering the brand on social media.
They were travelling to experience it.
A campaign with purpose and personality.
In collaboration with a local dog shelter, we created the strapline “Every Dog Is a Hot Dog” turning the brand’s playful tone into a feel-good initiative that raised awareness and brought the community into the launch.
Not just a launch, a moment.
The opening event generated serious buzz, raising over €2,000 for the partnered charity while positioning Eat Me Ibiza as one of the most talked-about new venues on the island from day one.
A bold, mouth-watering food and drink shoot set the tone, designed to stop the scroll and establish a strong, unmistakable visual identity.
From XL printed statements to merch and activations across Ibiza Old Town, we took the brand beyond the venue and put it directly in front of people, turning Eat Me Ibiza into something you couldn’t ignore.
By making the brand visually distinctive and socially shareable, Eat Me Ibiza became more than just another venue on the strip.
It became a destination.
From menu design to campaign execution, every element worked together to create a brand that felt cohesive, exciting and impossible to ignore.
Discover more projects where thoughtful design meets real human needs.
From VIP tables and private villas to boat charters and high-end restaurant bookings, the brand operates at the centre of Ibiza’s hospitality scene, curating seamless, high-end experiences for an international clientele.
Eat Me Ibiza arrived with a bold concept and big ideas. Designed as a playful, high-energy food and drink experience on the San Antonio promenade, the brand was built to stand out, visually, socially and culturally.
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