After years as one of Ibiza’s most recognizable nightlife venues, Itaca entered a new chapter following a full venue refurbishment. The transformation introduced a more refined, Tulum-inspired aesthetic, shifting the brand away from its vibrant Y2K neon era toward a warmer, more bohemian identity.
Working closely with the venue’s team, Salt Agency refined the brand’s visual identity to align with the newly refurbished space.
This included:
• a refreshed logo and updated colour palette
• redesigned menus and print collateral
• updated social media visuals and content direction
• consistent brand storytelling across digital platforms
The new direction balanced Itaca’s established reputation with a softer, more contemporary aesthetic, reflecting the venue’s evolution while maintaining its personality.
To introduce the new identity visually, Salt Agency organised a full-day lifestyle photoshoot on location, capturing content from daytime terrace moments through to evening nightlife energy.
The shoot included styling, creative direction and content production designed to reflect the venue’s refreshed personality.
These assets became the foundation of Itaca’s marketing, used across social media, promotional campaigns and digital platforms to establish the new era of the brand.
Capturing Itaca at its most iconic moment, golden hour.
We produced a series of elevated sunset visuals designed to highlight the terrace experience, premium drinks offering and front-row views of Ibiza’s most sought-after time of day.
A full visual shift to match the venue’s transformation.
Moving away from bold pink neon, we introduced a softer, bohemian-inspired aesthetic that aligned with the refurb, creating a more refined, modern identity across all platforms.
A new look, inside and online.
Following the venue’s facelift, we developed fresh daytime content to showcase the updated space, ensuring the digital presence reflected the same energy, atmosphere and quality as the physical venue.
Salt Agency continues to support Itaca Ibiza through ongoing marketing strategy, creative direction and social media management.
As one of the island’s most recognisable sunset venues, Itaca remains a brand that evolves with its audience, balancing legacy with reinvention.
Our role is simple: Ensure the brand continues to move forward, season after season.
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