A bold adults-only boutique hotel built for personality, playfulness and spectacle.
When Wi-Ki-Woo first approached Salt Agency, the hotel already had a strong aesthetic, but was competing against some of Ibiza’s most established hospitality brands.
The challenge wasn’t visibility, it was positioning.
Our role was to turn Wi-Ki-Woo from a photogenic hotel into a cultural talking point, building a brand presence that extended beyond rooms and into experiences, collaborations and moments people wanted to share.
Through consistent creative direction and strategy-led social media, we developed a recognisable visual identity and tone of voice that made Wi-Ki-Woo unmistakable online.
From playful poolside moments to guest-generated content, the brand evolved into one of Ibiza’s most shared hospitality destinations.
But visuals alone don’t build momentum.
Campaigns do.
Today, Wi-Ki-Woo Ibiza is recognised as one of the island’s most Instagrammable destinations, but more importantly, a brand with personality, community and cultural relevance.
A place guests don’t just visit.
They experience, share and return to.
To drive early bookings and extend seasonal interest, Salt Agency created a Halloween-inspired bookings campaign that transformed a routine announcement into a scroll-stopping brand moment.
The campaign blended playful storytelling with bold visual assets, cinematic content, and strategic messaging designed to generate intrigue and urgency.
Rather than simply announcing availability, we turned the launch into an experience, building anticipation across social media and email marketing channels.
For the festive season, Salt Agency transformed Wi-Ki-Woo into a giant, real-world advent calendar.
Each balcony of the hotel became an “advent door," revealing a new prize and collaboration each day in the lead-up to Christmas.
We partnered with twelve iconic brands from Ibiza and beyond, creating a campaign that blended community, creativity, and cross-brand exposure.
The activation generated daily anticipation across social media while introducing audiences to a curated network of lifestyle brands aligned with Wi-Ki-Woo’s playful personality.
More than a giveaway, the campaign became a multi-brand celebration of the island’s creative community, expanding reach, strengthening partnerships, and keeping the hotel top-of-mind throughout the festive season.
In 2025, CERRAR became Wi-Ki-Woo’s primary tequila sponsor, marking the beginning of a new partnership between the two brands.
To launch the collaboration, Salt Agency organized a full-scale launch event and brand activation, transforming the partnership into a memorable guest experience.
Our team led the concept, planning, and execution of the launch party, including:
• event concept and promotion
• branded print materials and visual assets
• guest invitations and communications
• live dancers and performance elements
• three themed activations designed to bring the partnership to life
Creative without strategy is decoration.
Strategy without creative is invisible.
At Wi-Ki-Woo, both worked together.
Discover more projects where thoughtful design meets real human needs.
From VIP tables and private villas to boat charters and high-end restaurant bookings, the brand operates at the centre of Ibiza’s hospitality scene, curating seamless, high-end experiences for an international clientele.
Eat Me Ibiza arrived with a bold concept and big ideas. Designed as a playful, high-energy food and drink experience on the San Antonio promenade, the brand was built to stand out, visually, socially and culturally.
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